CONTEXT & BRAND IDEA
Mauritius was in lockdown, and parents were stressed. On top of the economy’s pandemic and working from home, they also had to keep their children busy. WIIV, a Mauritian loyalty program that rewards awards togetherness, wanted to help uplift the nation and keep their children entertained. We launched a drawing competition on Facebook where kids were challenged to create their motivational depiction of the future of Mauritius post lockdown. Hundreds of entries were received, and the best ones were selected. No one expected to see their drawings transformed into short animations bringing the children’s messages to life.