CONTEXT
IBL Together, one of the most important groups of the region, wanted to launch a multi-partner programme rewarding customers across 11 wiiv partners in Mauritius. At the project’s inception, IBL called us to define the brand platform, find a brand name and identity, and create the launch campaign.

BRAND IDEA
For the name, our inspiration came from the words ‘with’ and ‘weave’, which means to entwine. Weaving is also a famous Mauritian craft. We created the brand identity and all collaterals and launched the brand through a 360 campaign. The WIIV brand was born and has been an instant hit. Our objective was to get 100,000 members within a year; we got over 120,000 in only six months!