CONTEXT
UNICITI is a smart Mauritian city on the west coast of Mauritius. The town is designed over 325 hectares of land and will include universities, residential, leisure and commercial areas. We were approached at the inception of the project creation to help define the brand platform, naming, and identity.

BRAND IDEA
We created a brand platform based on the idea of a life filled with vibrant experiences in a warm and trendy environment. Following the name creation, we developed a graphic language inspired by the USP’s of the smart city. All the icons finally come together to create the UNICITI brand identity.