CONTEXT & BRAND IDEA
Permoglaze is one of the leading paint brands in Mauritius. Our mission was to promote the Brand in the country, where many houses and buildings are not painted. We started by identifying unpainted buildings next to existing billboards. We then ran a one-week teaser campaign claiming “Colour is Coming” - Each billboard had a specific colourful design. No one expected that some days later, the design of the billboards would have spread on the buildings next to them