CONTEXT
Orange is one of Africa’s leading telecommunications brands. The need was to create a Panafrican End of Year campaign that would be aired in 21 countries. Following a pitch involving all the agencies working for Orange in Africa, CIRCUS! was awarded the campaign conception.

BRAND IDEA
The brief was to talk about the exceptional End of Year promotional offers of Orange that would be available several weeks before the end of the year. “Why wait to celebrate?!” was the concept line of the film - We showed several situations where people started to celebrate New Year in a completely unexpected moment.