- SECTOR: Financial Services -
- TYPE OR WORK: Digital communication - Public Relation -
- COUNTRY: Mauritius
CONTEXT & BRAND IDEA
MUA, the leader in car insurance in Mauritius, is committed to road safety. In a light and fun tone of voice, we asked young learner drivers about their impatience to obtain their license soon before confronting them brutally, in an unpredictable way, with the hypothesis that they would be responsible for a fatal accident caused by alcohol.