- SECTOR: Industrial & Manufacturing -
- TYPE OR WORK: Print & outdoor - Integrated campaigns -
- COUNTRY: Mauritius
CONTEXT & BRAND IDEA
Mauvilac, the leading Mauritian paint Brand, launched their new signature “Tous Createurs”, meaning “we’re all creators”. To get every Mauritian involved and feel committed to the « we’re all creators » idea, we came up with a collaborative and monumental design using 300 Mauritian faces. We used one of the most iconic buildings of Mauritius, the Curepipe Market, situated in the drabbest and grey town of the island. We created an online application and invited Mauritians to join in the collaborative design where they would have their picture painted on the towers of the Curepipe Market. They could choose the colour and exact place they wanted their face painted. Over 300 faces were uploaded, and within days all the towers of the Curepipe Market were fully booked.