- SECTOR: Industrial & Manufacturing -
- TYPE OR WORK: Integrated campaigns -
- COUNTRY: Mauritius
Mauvilac, a Mauritian paint manufacturer, usually presents the trendiest and most fashionable colours of the upcoming year through a printed catalogue called Colour Vogue. The problem with catalogues is that they aren’t really fashionable or trendy and certainly aren’t in vogue.
Driving inspiration from fashion and contemporary art, we designed an immersive installation of colour and style. Our stage was an unfinished, unfurnished and unpainted concrete house shell. Our style? Nothing but our very own paintbrushes, lids, pots, samples, tools and accessories, upcycled and re-purposed.