CONTEXT & BRAND IDEA
Majenta Parkside is an upmarket residential neighbourhood in Flic-en-Flac on the west coast of Mauritius. While enjoying a vibrant and well-planned urban lifestyle, Magenta Parkside also benefits from a prime location adjacent to the 15-hectare ample green space of Magenta Park, considered as Uniciti’s green lungs. We designed a brand identity that anchored the project at the core of natural surroundings and created a set of communication tools to promote the project. Thus, the graphics leaves of the design reveal the M of Majenta.