CONTEXT
In 20212, the Association of Mauritian Manufacturers (AMM) brought together Mauritian brands under one powerful, unifying Label to showcase the strength of the local manufacturing industry. We were appointed as branding specialists to help them define their new Brand’s essence, create a unique name and strong brand identity, and a communication positioning and strategy. Since then, CIRCUS! has been developing integrated, purposeful communication campaigns.

BRAND IDEA
We created the brand signature “Ena nou lamin ladan” which means “There are our hands in it.” The launch campaign was a story around the beauty and importance of hands in our lives