KFC. Be Real
  • SECTOR: Fast Food and Restaurants -
  • TYPE OR WORK: Integrated campaigns -
  • COUNTRY: Mauritius

CONTEXT

KFC Mauritius needed to reconnect with the young generation. We crafted this integrated campaign with bold visual language, and relevant messaging encouraging our audience to be themselves. We partnered with influencers to create an integrated and engaging campaign.

PRINTS

The "Be Real" KFC print campaign captures authentic moments of joy, friendship, and personal indulgence. Through vibrant, urban scenes and relatable scenarios, it highlights how KFC naturally fits into real-life experiences, whether it's a late-night drive, a pickup basketball game, or simply enjoying a quiet moment. The tagline "Be Real" emphasizes genuine connections and enjoyment, making KFC a part of life’s honest pleasures. Celebrating 40 years of togetherness, the campaign blends nostalgia with a fresh, contemporary vibe, reinforcing KFC's lasting connection with its customers.

Behind the scenes

Discover The Making Of and Behind the Scenes of the KFC Be Real campaign that highlights the creative prowess and collaborative spirit of the CIRCUS! team, combined with the exceptional talent of Mauritian creatives. From concept to execution, every step of the process was driven by a shared vision to bring authenticity and originality to the campaign.
Some other works
Mauvilac Tous Créateurs
KFC. The Last Straw
Mauvilac. Colour Vogue
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