Jennyfer Rebranding
- SECTOR: Retail -
- TYPE OR WORK: Branding -
- COUNTRY: France
CONTEXT
Jennyfer is a leading fashion French brand for teenage girls, with over 300 stores in France and 18 countries. CIRCUS! has been appointed for the repositioning and rebranding of this iconic brand. Our objective was to modernise the brand and its expression to better reflect the trendiness of their new collections and resonate with a wider segment of clients from 15 to 25 years old.
Brand idea
A new brand platform, along with a strong, modern, and impactful identity, symbolised by the double NN. Through this monogram representing a mirror, Jennyfer aims to be a brand that reflects the style, personality, boldness, and evolution of its customers.
GRAPHIC LANGUAGE
By building our own language, we assert ourselves as a unique community, defining our own rules and standards. This approach allows us to fully express our iconic personality, both playful and bold. By creating a language and codes that are uniquely ours, we stand out and engage with our audience in a deeper and more meaningful way.
Some other works
ENL. Helios Eyewear. ReSight
Rogers Branding
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