- SECTOR: Food and Beverage - Sustainable Communication -
- TYPE OR WORK: Digital communication -
- COUNTRY: Mauritius
CONTEXT & BRAND IDEA
Chantecler, the leading chicken brand in Mauritius, is committed to innovating and protecting the environment. We were asked to create a campaign to launch their 100% biodegradable and compostable tray, a first in Mauritius. We created a campaign where a young YouTuber tackles the subject and delivers a series of tips to protect the planet through a series of videos.