- SECTOR: Retail -
- TYPE OR WORK: Public Relation - Brand activation -
CONTEXT & BRAND IDEA
The Caudan Waterfront is one of the visited destinations in Mauritius. One of the main attractions is the iconic Craft Market, which hosts 25 craftspersons. In November 2021, the entire market burned during a fire, leaving the craftspersons in a very precarious situation. We created a campaign to shine a light on them by creating 25 TaylorMade posters, one per craftsperson. The posters were hand-painted with special ink made out of the ashes of the burned market.