CONTEXT
Ciel Healthcare is a leading healthcare group in Eastern Africa & Mauritius. The company decided to create a strong BtoB brand that would endorse the totality of their hospitals. At the project’s inception, Ciel Group called us to define the brand platform, find a brand name and identity, create the launch campaign and develop a website.

BRAND IDEA
The C-Care name is a suggestion to the Ciel Healthcare shareholders. We designed the identity in harmony with the existing hospital brands by using the same graphic elements. The brand icon evokes a digital switch to reflect the dynamism and innovation pillars of the Brand. CIRCUS! is their integrated communication agency and was appointed to design and develop their new website.