CONTEXT
Business Mauritius is an independent association that represents over 1200 local businesses and has a national, regional and international reach through them. Business Mauritius is the coordinating body and the voice of local businesses and delivers services that sustain business and community progress. We were appointed to lay the branding foundations of the new Association.

BRAND IDEA
The identity inspires trust and evokes the professionalism of the institution. We created an icon that embodies both a B and an M. Furthermore, the M represents the bridge the Association wants to be between the private and the public sector.