- SECTOR: Food and Beverage -
- TYPE OR WORK: Digital communication -
- COUNTRY: Mauritius
CONTEXT & BRAND IDEA
Bledor is the leading flour brand in Mauritius. During the first Covid 19, people tried themselves in cake making, amongst other first time trials! Obviously, first times are never always perfect! We embraced this insight by creating the Ugly Cake Competition. A platform where we invited Mauritians to share their ugliest cakes without any complex!