CONTEXT

Established in 1966, Avipro grew from a pioneer in Mauritius’ poultry industry into a group expanding across the region.

However, its brands largely communicated independently. As Avipro approached its 60th anniversary, the challenge was to create a unified identity for a group ready to step forward.

A SYMBOL IN MOTION

The graphic identity begins at the heart of the logo.

The AV monogram becomes more than a logo. It becomes a living device that moves and connects from origin to experience, product to everyday life and farm to table.

Those 2 letters tell the journey and the process from source to people.

NOURI NOU PEI (NOURISHING OUR COUNTRY)

For the people of Avipro, "Nouri Nou Pei" (Nourishing the country) is more than what they do. It is what they stand for.

That shared sense of purpose became the heart of the new identity and is expressed through a visual language of connection, movement and exchange.