CONTEXT
Afrasia specialises in banking that builds bridges between Africa, Asia and the World. We were approached at the inception of the bank creation with the mission to help define the brand platform, naming and brand identity.

BRAND IDEA
The bank promise is to connect people, places and possibilities. “Afrasia” expresses the bank’s ambition to link continents and cultures. Anchored in the Indian ocean, we chose a sail as the brand icon to represent the bank’s link between continents.