BRAND IDEA
Inspired by a palm tree, the logo symbolises its qualities: light and reliable, sensitive and structured, tropical and universal. Its structured and organised character reflects the technology and precision deployed in the airport. The grey heart of the palm evokes a runway and is an invitation to travel, just like Reunion Airport, which aims to be the point of start of discovery. We also developed the graphic language, the brand collaterals, the signage protocols, the design and development of the website.