CONTEXT

MCB, the leading Mauritian Bank, approached CIRCUS! for the rebranding and launch of SELECT, a world of unique privileges crafted with their clients' lifestyles and aspirations in mind. With Wealth Management, dedicated lounges, personalised banking and exclusive lifestyle offers.

BRAND IDEA

The diagonal red line of the E represents growth and the audience's aspirations. This red line transforms itself in the different projects of MCB's clients, symbolising MCB's partnership and support.