CONTEXT & BRAND IDEA
Juice by MCB (The leading Mauritian bank), is a free mobile app used to make payments, transfer money, manage finances and much more. Packed full of functionality, the App is designed to make everyday banking quick, simple and hassle-free. Rather than a single lengthy commercial that forgettably lists the many attributes of the App, we chose to highlight each of the benefits in real-world situations, each in its own 5-second film. Yes, just 5 seconds.